Our story

Built in the GCC, for the GCC.

ServiceHub started in 2023 with a simple idea: booking a great service should be as easy as ordering a coffee. Today, thousands of vendors trust us to grow their business — and millions of customers use us to discover the best of their city.

The ServiceHub team

Our Mission

Empower every local service business with technology to thrive — and give every customer effortless access to the services they love.

Our Vision

To become the most trusted services marketplace across the Middle East, North Africa and beyond.

Our Values

Quality first. Vendor-led. Customer-obsessed. We sweat the details so you don't have to.

Our Community

Over 12,000 vendors and 1.2M customers across 14 cities — and growing every week.

The team

Meet the people behind ServiceHub

Sara Al-Mutairi

Sara Al-Mutairi

CEO & Co-founder

Yusuf Rahman

Yusuf Rahman

CTO & Co-founder

Noura Hassan

Noura Hassan

Head of Product

Ahmed Khalil

Ahmed Khalil

Head of Vendor Success